Thursday, August 24, 2006

Just read this...great idea"10 Powerful Networking Tips Using Business Cards"

"10 Powerful Networking Tips Using Business Cards" by Carl E. Reid, found at http://chinese-school.netfirms.com/business-article-business-cards.html
These are beyond the usual tips:

2. Insert a business card when mailing bill payments. Bills contain advertisements. Why can't you advertise your skills or services the same way' Insert a business card with your payment. You may not think a person in South Dakota who opens your credit card bill payment can help you. Never underestimate the power of networking. A movie, entitled '6 Degrees of Separation' points out we are 6 people away from knowing someone of influence. You could be 6 people away from knowing the President of the United Sates, your favorite movie star or someone who is in a position to hire your skills or services. Each of us knows someone, who knows someone, who knows someone etc. Developing this powerful networking attitude will be a fundamental source of continued success.

10. Brand yourself with a slogan. Print a slogan on your business card that answers the question 'Why should I hire you' Or "What makes you different from everyone else'" A catchy phrase or slogan insures people ALWAYS associate a company name with their product or services. People remember even after the commercial is over. That's called branding. Companies pay big bucks to advertising agencies to come up with these lasting slogans. Consider doing the exact same thing on your business card. This is your insurance people remember you, after you meet. Don't just put Hortence Smiley, Accountant on your business card. Add something like "Financial Services With Integrity". A slogan makes all the difference between getting hired or not, because people will remember you long after a meeting.


About the Author Carl E. Reid, Business-to-Business Consultant & Career Coach Carl advises small businesses on maximizing the Internet's potential for creating new profit centers, while developing strategic alliances for win-win business partnerships. As a Career Coach for 15 years, Mr. Reid has helped hundreds of people jump start their careers or start businesses. mailto: MyCompass@Success4U2.netWeb: http://careercoachingcompass.7h.com

Tuesday, August 22, 2006

Presentation Notes from 8/21 Meeting

This is a link to take you to the PowerPoint Presentation from the AIMM Meeting on Marketing for Independent Meeting Mangers. http://filecities.com/files/2874/Marketing%20for%20Independent%20Meeting%20Planners%20final.ppt

If you have any questions or comments, please feel free to contact me.

Sue

Webhosting Packages

One of the discussion topics was where and how to get a "starter" website. I found these articles that reviews several providers -- all low cost and template driven:
http://www.top-10-web-hosting.com/

You can also check out this site:

http://www.webhostinginspector.com/

Or the final review I found is at: www.thehostingchart.com


I recently received a recommendation from my son, an information technology consultant, to check out the services of lunarpages.com.

I would encourange anyone who has experience (good or bad) with any webhosting companies to post their comments on the blog.

Sue Tinnish

Monday, August 21, 2006

Direct Marketing Response Rates

What success have you had with direct marketing?

Expense Distribution

How do you distribute expenses for a variety of marketing materials like yellow pages, local advertising, direct mail pieces, brochures, other....

Annual Mareketing Costs

An A.I.M.M. member wanted to gather information (could be anonymously) on what people spend annually on marketing. Post your reply and share.